"Unfriend me, please!" social media fatigue and the theory of rational choice

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Logan, Kelty (VerfasserIn)
Weitere Verfasser: Bright, Laura F. (VerfasserIn), Grau, Stacy Landreth (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
Facebook, Inc. > Social Web > Konsumentenverhalten > Datenschutz > Online-Marketing > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
From Gucci to green bags : conspicuous consumption as a signal for pro-social behavior 2018 Johnson, Catherine M.
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth 2018 Burnham, Thomas A.
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective 2018 Roy, Subhadip
Cross-cultural consumer complaining behavior in service industries : a three-nation study across the African diaspora 2018 Henthorne, Tony L.
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators 2018 Carvalho, Amélia
Capturing and co-creating student experiences in social media : a social identity theory perspective 2018 Fujita, Momoko
User-generated content as word-of-mouth 2018 Ramirez, Edward
A sociocultural approach to Korea wave marketing performance : cross-national adoption of arguments on foreign cultural products in a social media context 2018 Yoon, Sungjoon
Private information in a social world : assessing consumers' fear and understanding of social media privacy 2018 Fox, Alexa K.
Humor effectiveness in social video engagement 2018 Barry, James M.
What motivates consumers to partake in cyber shilling? 2018 Thakur, Ramendra
Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns 2018 Evans, Robert D.
Illegal corporate bribery : the pressure to "make do" and achieve goals 2018 Burnham, Thomas A.
Is that really an honest online review? : the effectiveness of disclaimers in online reviews 2018 Moriuchi, Emi
Marketing leaders and social media : blending personal and professional identities 2018 Sihi, Debika
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue 2018 Tuten, Tracy L.
Engagement with social media content : a qualitative exploration 2018 Syrdal, Holly A.
Navigating online brand advocacy (OBA) : an exploratory analysis 2018 Wilk, Violetta
A dyadic examination of inspirational factors driving B2B social media influence 2018 Barry, James M.
How social community and social publishing influence new product launch : the case of Twitter during the Playstation 4 and Xbox One launches 2018 Kim, Yuna
Alle Artikel auflisten