The influence of purchase motivation on perceived preference uniqueness and assortment size choice

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Whitley, Sarah C. (VerfasserIn)
Weitere Verfasser: Trudel, Remi (VerfasserIn), Kurt, Didem (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2018
Schlagworte:
hedonic > utilitarian > purchase motivation > perceived preference uniqueness > assortment size choice > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Our vision for the Journal of Consumer Research : it's all about the consumer 2018 Inman, J. Jeffrey
Delegating decisions : recruiting others to make choices we might regret 2018 Steffel, Mary
Made by mistake : when mistakes increase product preference 2018 Reich, Taly
The impact of crowding on calorie consumption 2018 Hock, Stefan J.
Consumer and object experience in the internet of things : an assemblage theory approach 2018 Hoffman, Donna L.
How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences 2018 Barasch, Alixandra
When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products 2018 Noseworthy, Theodore J.
Better or different? : how political ideology shapes preferences for differentiation in the social hierarchy 2018 Ordabayeva, Nailya
The effects of rarity on indulgent consumption : non-impulsives indulge when low frequency is salient 2018 May, Frank
The fresh start mindset : transforming consumers’ lives 2018 Price, Linda L.
That's not how I remember it : willfully ignorant memory for ethical product attribute information 2018 Walker Reczek, Rebecca
When consumers prefer to give material gifts instead of experiences : the role of social distance 2018 Goodman, Joseph K.
Mind the gap : how smaller numerical differences can increase product attractiveness 2018 Shoham, Meyrav
Culture, relationship norms, and dual entitlement 2018 Chen, Haipeng
Humor, comedy, and consumer behavior 2018 Warren, Caleb
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does 2018 Shen, Hao
Context-dependent drivers of discretionary debt decisions : explaining willingness to borrow for experiential purchases 2018 Tully, Stephanie M.
How goal specificity shapes motivation : a reference points perspective 2018 Wallace, Scott G.
"I want to know the answer! : give me fish ’n’ chips!" : the impact of curiosity on indulgent choice 2018 Wang, Chen
Facing dominance : anthropomorphism and the effect of product face ratio on consumer preference 2018 Maeng, Ahreum
Alle Artikel auflisten