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2022 |
Dehdashti, Yashar |
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2022 |
Harms, Bianca |
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2022 |
Labrecque, Lauren I. |
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2022 |
Batista, Juliana Moreira |
| I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
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2022 |
Bernritter, Stefan F. |
| Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
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2022 |
Papez, Maja Golf |
| Sponsorship disclosure of influencers : a curse or a blessing?
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2022 |
Giuffredi-Kähr, Andrea |
| Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
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2022 |
Rosario, Ana Babić |
| Using speech acts to elicit positive emotions for complainants on social media
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2021 |
Argyris, Young Anna |
| Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
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2021 |
Byun, Kyung-Ah |
| The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
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2021 |
Karpinska-Krakowiak, Malgorzata |
| Emoji, playfulness, and brand engagement on Twitter
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2021 |
McShane, Lindsay |
| Past, present, and future of electronic word of mouth (eWOM)
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2021 |
Verma, Sanjeev |
| The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
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2021 |
Hayes, Jameson L. |
| Investigating the role of product assortment in technology-enabled sales platforms
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2021 |
Thomas, Jacquelyn S. |
| The role of social media content format and platform in users' engagement behavior
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2021 |
Shahbaznezhad, Hamidreza |
| Self-service technology recovery : the effect of recovery initiation and locus of responsibility
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2021 |
Dao, Hung M. |
| This way up : the effectiveness of mobile vertical video marketing
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2021 |
Mulier, Lana |
| "Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
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2021 |
Huang, Bo |
| How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
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2021 |
März, Armin |
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