A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong

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Bibliographische Detailangaben
Veröffentlicht in:Journal of air transport management
1. Verfasser: Lee, Carman K. M. (VerfasserIn)
Weitere Verfasser: Ng, K. K. H. (VerfasserIn), Chan, Hing Kai (VerfasserIn), Choy, K. L. (VerfasserIn), Tai, W. C. (VerfasserIn), Choi, L. S. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2018
Schlagworte:
Perceived value > Multi-group analysis > Customer loyalty > Social media engagement > Airline industry > Structural equation modelling > Aufsatz in Zeitschrift
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