Humanizing products with handwritten typefaces

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Schroll, Roland (VerfasserIn)
Weitere Verfasser: Schnurr, Benedikt (VerfasserIn), Grewal, Dhruv (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2018
Schlagworte:
handwritten typeface > humanization > product packaging > human presence > emotional attachment > Aufsatz in Zeitschrift
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