In the eye of the beholder communicating CSR through color in packaging design

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Barchiesi, Maria Assunta (VerfasserIn)
Weitere Verfasser: Castellan, Silvia (VerfasserIn), Costa, Roberta (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November 2018
Schlagworte:
Corporate social responsibility (CSR) > CSR marketing > communication tools > consumer packaged goods (CPG) > packaging design > Aufsatz in Zeitschrift
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