Unlocking the power of marketing understanding the links between customer mindset metrics, behavior, and profitability

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Petersen, J. Andrew (VerfasserIn)
Weitere Verfasser:	Kumar, V. (VerfasserIn), Polo-Redondo, Yolanda (VerfasserIn), Sesé, F. Javier (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	September 2018
Schlagworte:	Customer mindset metrics > Satisfaction > Service quality > Loyalty intentions > Customer behavior > Customer profitability > Aufsatz in Zeitschrift
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