Examining the impact of keyword ambiguity on search advertising performance a topic model approach

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Veröffentlicht in:Management information systems
1. Verfasser: Gong, Jing (VerfasserIn)
Weitere Verfasser: Abhisek, Vibhanshu (VerfasserIn), Li, Beibei (VerfasserIn)
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Sprache:eng
Veröffentlicht: September 2018
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