| Brand (in)fidelity : when flirting with the competition strengthens brand relationships
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2018 |
Consiglio, Irene |
| Beyond beauty : design symmetry and brand personality
|
2018 |
Bajaj, Aditi |
| Gift giving at Israeli weddings as a function of genetic relatedness and kinship certainty
|
2018 |
Tifferet, Sigal |
| To give or not to give? : choosing chance under moral conflict
|
2018 |
Lin, Stephanie C. |
| Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation
|
2018 |
Schwabe, Maria |
| Consumer wisdom : a theoretical framework of five integrated facets
|
2018 |
Luchs, Michael G. |
| When cheap isn't the same as not expensive : generic price terms and their negations
|
2018 |
Weijters, Bert |
| When good things feel closer and bad things feel farther : the role of perceived control on psychological distance perception
|
2018 |
Han, Jerry J. |
| Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
|
2018 |
Lee, Saerom |
| When good consumers turn bad : psychological contract breach in committed brand relationships
|
2018 |
Montgomery, Nicole Votolato |
| The loss of loss aversion : will it loom larger than its gain?
|
2018 |
Gal, David |
| Judgments of taste and judgments of quality
|
2018 |
Mukhopadhyay, Anirban |
| How counterfeits infect genuine products : the role of moral disgust
|
2018 |
Amar, Moty |
| Discounting humanity : when consumers are price conscious, employees appear less human
|
2018 |
Henkel, Alexander P. |
| Projecting lower competence to maintain moral warmth in the avoidance of prosocial requests
|
2018 |
Liu, Peggy J. |
| The name game : how naming products increases psychological ownership and subsequent consumer evaluations
|
2018 |
Stoner, Jennifer L. |
| Do mothers spend more on daughters while fathers spend more on sons?
|
2018 |
Nikiforidis, Lambrianos |
| Positional goods and the social rank hypothesis : income inequality affects online chatter about high- and low‐status brands on Twitter
|
2018 |
Walasek, Lukasz |
| Can a rude waiter make your food less tasty? : social class differences in thinking style and carryover in consumer judgments
|
2018 |
Lee, Jaehoon |
| If you are going to pay within the next 24 hours, press 1 : automatic planning prompt reduces credit card delinquency
|
2018 |
Mažar, Nina |
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