How to avoid random market segmentation solutions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of travel research
1. Verfasser: Ernst, Dominik (VerfasserIn)
Weitere Verfasser: Dolnicar, Sara (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January 2018
Schlagworte:
data-driven market segmentation > stability > reliability > cluster analysis > bootstrap > reproducibility > Aufsatz in Zeitschrift
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