The teasing effect an underappreciated benefit of creating and resolving an uncertainty

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Ruan, Bowen (VerfasserIn)
Weitere Verfasser: Hsee, Christopher K. (VerfasserIn), Lu, Zoe Y. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: August 2018
Schlagworte:
curiosity > uncertainty > hedonic experience > affective forecasting > teasing > Aufsatz in Zeitschrift
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