Guilty by association: product-level category stigma and audience expectations in the U.S. craft beer industry

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of management
1. Verfasser:	Barlow, Matthew A. (VerfasserIn)
Weitere Verfasser:	Verhaal, J. Cameron (VerfasserIn), Hoskins, Jake D. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	September 2018
Schlagworte:	category stigma > stigma concentration > reputation > Aufsatz in Zeitschrift
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