What loyal women (and men) want the role of gender and loyalty program characteristics in driving store loyalty

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing and consumer services
1. Verfasser:	Vilches-Montero, Sonia (VerfasserIn)
Weitere Verfasser:	Pandit, Ameet (VerfasserIn), Bravo-Olavarria, Renzo (VerfasserIn), Chao, Chih-Wei (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	September 2018
Schlagworte:	Loyalty programs > Gender differences > Store loyalty > Innovativeness > Perceived advantages > Mediation analysis > Aufsatz in Zeitschrift
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