"Opening" location-based mobile ads how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Ketelaar, Paul E. (VerfasserIn)
Weitere Verfasser: Bernritter, Stefan F. (VerfasserIn), Woudenberg, Thabo J. van (VerfasserIn), Rozendaal, Esther (VerfasserIn), Konig, Ruben Peter (VerfasserIn), Hühn, Arief Ernst (VerfasserIn), Gisbergen, Marnix S. van (VerfasserIn), Janssen, Loes (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2018
Schlagworte:
Location based advertising > Location congruency > Openness in advertising > Intrusiveness > Mobile marketing > Brand choice > Aufsatz in Zeitschrift
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