Marketing peace for social transformation and global prosperity
"This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony o...
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Hershey, PA
IGI Global
2019
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| Schriftenreihe: | Advances in public policy and administrations (APPA) book series
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Tag hinzufügen | Zusammenfassung: | "This book examines the concept of peace marketing as a vehicle for social transformation and global prosperity. It explores the development of programs destined to impose and sustain some causes that may lead to the salvation of humanity from self-destruction and to live in peace and harmony on this planet that we like to consider wonderful"-- Marketing peace for social transformation and global prosperity / Alexandru-Mircea Nedelea, Marilena-Oana Nedelea -- Peace marketing is an inordinate reflection of educational culmination : educational magnification is truly comm endable for peace marketing / Rudrarup Gupta -- Peace promotion through volunteer tourism / Tomás Gajdosík, Jana Sokolová, Zuzana Gajdosíková, Kristína Pompurová -- New technologies within sustainable communities creating value for building peace / Mauro Romanelli -- Sustainable development and social market economy to promote a culture of peace / Patrizia Gazzola, Enrica Pavione -- The importance of education in peace marketing : 1. Peace education concept, 2. Role education in promoting peace marketing, 3. Universities peace in / Margarita Ioraite -- Challenges of peace marketing in businesses : the case of Tamils, India / Moses Rajendran -- Is spiritual tourism a peace vehicle for social transformation and economic prosperity in India and Pakistan? / Farooq Haq, Anita Medhekar -- Peace marketing opportunities and prospects : the case of the Czech Republic / Vladislav Pavlát, Ladislava Knihová -- Peace without an army : Costa Rica's case of tourism through peace / Marinus GIsolf -- Promoting Kashmir as an abode of peace tourism destination by India and Pakistan / Anita Medhekar, Farooq Haq -- Marketing of peace of demarketing of war? : A qualitative study on university students effect of demarketing of war / Carmen Nastase, Touria Neggady Alami, Zakaria Ait Taleb Mounia El Farouki -- Peace and security through economic cooperation / Eka Sepashvili |
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| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xviii, 304 Seiten Diagramme |
| ISBN: | 9781522574644 978-1-5225-7464-4 |