The effects of rarity on indulgent consumption non-impulsives indulge when low frequency is salient

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: May, Frank (VerfasserIn)
Weitere Verfasser: Irmak, Caglar (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: August 2018
Schlagworte:
impulsivity > self-control > rarity > indulgence > Aufsatz in Zeitschrift
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