Self-congruity theory in consumer behavior a little history

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global scholars of marketing science
1. Verfasser: Sirgy, M. Joseph (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: March 2018
Schlagworte:
Actual self-congruity > brand-image congruence > ideal self-congruity > ideal social self-congruity > self-congruity > self-image congruence > social self-congruity > Aufsatz in Zeitschrift
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