| IJMR lecture: the predictive postcode : editorial
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2018 |
Mouncey, Peter |
| Wither the (social) survey : editorial
|
2018 |
Mouncey, Peter |
| Bridging the academic-practice gap through big data research
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2018 |
Gillespie, Brian |
| Trap questions in online surveys : results from three web survey experiments
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2018 |
Liu, Mingnan |
| Size and dynamics of order-of-entry effects in pharmaceutical markets
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2018 |
Porath, Daniel |
| Mind-reading a friend : a better way to ask the polling question?
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2018 |
Aitchison, John |
| Crowdfunding : designing an effective reward structure
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2018 |
Shi, Savannah Wei |
| Researching in-store, at home : using virtual reality within quantitative surveys
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2018 |
Bramley, Ian |
| Modeling the effect of quota sampling on online fieldwork efficiency : an analysis of the connection between uncertainty and sample usage
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2018 |
Ochoa, Carlos |
| Researching and marketing to consumption collectives
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2018 |
Hawkins, Matthew A. |
| How power states and others' statuses influence status consumption : the role of signaling effectiveness
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2018 |
Jin, Xiaotong |
| How consumers' media usage creates synergy in advertising campaigns
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2018 |
Dens, Nathalie |
| Perceptual mapping based on web search queries and consumer forum comments
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2018 |
Won, Eugene J. S. |
| Cooperate, or die ...
|
2018 |
Florès, Laurent |
| Investigating Brand Verbal Fluency : when known brands do not come to mind
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2018 |
Lambert-Pandraud, Raphaëlle |
| The impact of individual differences in weather sensitivity on weather-related purchase intentions
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2018 |
Moon, Sangkil |
| Usage and performance of bellwether polls for election forecasting
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2018 |
Wilson, Elizabeth J. |
| Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
|
2018 |
Pich, Christopher |
| Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
|
2018 |
Beuthner, Christoph |
| How open data may be leveraged to help develop a new "research paradigm"
|
2018 |
Florès, Laurent |
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