Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research editorial

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Veröffentlicht in:Journal of marketing management
1. Verfasser: Kozinets, Robert V. (VerfasserIn)
Weitere Verfasser: Scaraboto, Daiane (VerfasserIn), Parmentier, Marie-Agnès (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: March 2018
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