The sweet smell of advertising the essence of matching scents with other ad cues

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Gvili, Yaniv (VerfasserIn)
Weitere Verfasser: Levy, Shalom (VerfasserIn), Zwilling, Moty (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July 2018
Schlagworte:
Scent > colour > attitude toward the brand > PAD model > congruence > incongruence > Aufsatz in Zeitschrift
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