The impact of text valence, star rating and rated usefulness in online reviews

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising
1. Verfasser:	Pelsmacker, Patrick de (VerfasserIn)
Weitere Verfasser:	Dens, Nathalie (VerfasserIn), Kolomiiets, Alona (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	May 2018
Schlagworte:	Online reviews > review valence > review usefulness > review impression > word-of-mouth intention > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
Special issue: electronic word-of-mouth	2018	volume 37, number 1 (January 2018)
Special issue: International Conference on Research in Advertising (ICORIA)	2017	volume 36, number 5 (September 2017)
Special issue: International Conference on Research in Advertising (ICORIA)	2017	volume 36, number 1 (2017)
Special issue: marketing communications in Latin America	2017	volume 36, number 6 (November 2017)
Special issue: gender issue in advertising	2016	volume 35, number 5 (2016)
Special issue: social and environmental issues in advertising	2016	volume 35, number 1 (2016)
Special issue: Advertising and social media	2011	30.2011,1
Special issue: advertising and the brain	2008	27.2008,3