The impact of text valence, star rating and rated usefulness in online reviews

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Pelsmacker, Patrick de (VerfasserIn)
Weitere Verfasser: Dens, Nathalie (VerfasserIn), Kolomiiets, Alona (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May 2018
Schlagworte:
Online reviews > review valence > review usefulness > review impression > word-of-mouth intention > Aufsatz in Zeitschrift
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