Do consumers always spend more when coupon face value is larger? the inverted U-shaped effect of coupon face value on consumer spending level

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
1. Verfasser: He, Jia (VerfasserIn)
Weitere Verfasser: Yang, Sha (VerfasserIn), Lu, Xianghua (VerfasserIn), Park, C. Whan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July 2018
Schlagworte:
product-line coupon > consumer spending > savings percentage > inverted U-shape > threshold > Aufsatz in Zeitschrift
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