Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global scholars of marketing science
1. Verfasser: Murray, Keith B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January 2018
Schlagworte:
CSR oversight and management > hierarchy-of-effects model > stakeholders > strategic guidance > CSR management performance system > Aufsatz in Zeitschrift
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