| Competition and corporate social responsibility under creative capitalism
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2018 |
Ali, Abbas J. |
| Key factors in understanding trends in Hollywood product placements from 2005 to 2015
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2018 |
Seipel, Melissa |
| This offer self-destructs in 3... 2... 1... : improving the effectiveness of "that's-not-all" techniques in promotional emails
|
2018 |
Gong, Zijian |
| From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
|
2018 |
Becheur, Imene |
| Does celebrity image congruence influences brand attitude and purchase intention?
|
2018 |
Paul, Justin |
| Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
|
2018 |
Santini, Fernando de Oliveira |
| The moderating influence of country of origin information seeking on homophily and product satisfaction
|
2018 |
Van Esch, Patrick |
| Why country of origin still matters in food retailing : implications for promotion management research
|
2018 |
Insch, Andrea |
| Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
|
2018 |
Kim Nguyen Thuy Hang Dao |
| The effect of export promotion programs on chilean firms' export activity : a longitudinal study on trade shows and trade missions
|
2018 |
Geldres-Weiss, Valeska V. |
| Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
|
2018 |
Valdimar Sigurdsson |
| Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
|
2018 |
Akturan, Ulun |
| A content analysis of compatible fit among message elements in philanthropy ads
|
2018 |
Hong, Ji Mi |
| Brand personality usage in crisis communication in Facebook
|
2018 |
Han, Jiyoon |
| Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
|
2018 |
Muralidharan, Sidharth |
| How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
|
2018 |
Ho, Foo Nin |
| Innovation, knowledge, judgement and decision making as virtuous cycles
|
2018 |
Grijalvo, Mercedes |
| Country of origin effect : looking back and moving forward
|
2018 |
Cheah, Isaac |
| Country of origin association in retail and wholesale branding
|
2018 |
Rashid, Arooj |
| Is the impact of CSR similar across borders? : an exploratory study comparing young adults' perceptions of CSR between Puerto Rico and United States
|
2018 |
Zapata-Ramos, Mari Luz |
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