Determinants of assessing the quality of advertising services the perspective of enterprises active and inactive in advertising

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Bachnik, Katarzyna (VerfasserIn)
Weitere Verfasser: Nowacki, Robert (VerfasserIn), Szopiński, Tomasz S. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: July 2018
Schlagworte:
Advertising services > Advertising quality > Enterprise > Perception of advertising quality > Multidimensional scaling > Aufsatz in Zeitschrift
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