Unlocking competitiveness through scent names a data-driven approach

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Bibliographische Detailangaben
Veröffentlicht in:Business horizons
1. Verfasser: Meng, Hua (VerfasserIn)
Weitere Verfasser: Zamudio, César (VerfasserIn), Jewell, Robert D. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: May-June 2018
Schlagworte:
Scented products > Sensory marketing > Retail marketing > Market segmentation > Data-driven decision making > Aufsatz in Zeitschrift
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