"Telling tales": stories, metaphors and tacit knowledge at the fuzzy front-end of NPD

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Veröffentlicht in:Creativity and innovation management
1. Verfasser: Sakellariou, Evy (VerfasserIn)
Weitere Verfasser: Karantinou, Kalipso (VerfasserIn), Goffin, Keith (VerfasserIn)
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Sprache:eng
Veröffentlicht: December 2017
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