The current state of knowledge on electronic word-of-mouth in advertising research

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Chu, Shu-Chuan (VerfasserIn)
Weitere Verfasser: Kim, Juran (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January 2018
Schlagworte:
Electronic word-of-mouth > advertising > viral advertising > social media > Aufsatz in Zeitschrift
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