Comparing advertising effectiveness in South-American and North-American contexts testing Hofstede's and Inglehart's cultural dimensions in the higher education sector

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of advertising
1. Verfasser:	Pergelova, Albena (VerfasserIn)
Weitere Verfasser:	Angulo-Ruiz, Fernando (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	November 2017
Schlagworte:	Advertising effectiveness > relational marketing > Hofstede's cultural dimensions > Inglehart's cultural dimensions > marketing accountability > Peru > Canada > cross-country > higher education > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: electronic word-of-mouth	2018	volume 37, number 1 (January 2018)
Special issue: marketing communications in Latin America	2017	volume 36, number 6 (November 2017)
Special issue: International Conference on Research in Advertising (ICORIA)	2017	volume 36, number 1 (2017)
Special issue: International Conference on Research in Advertising (ICORIA)	2017	volume 36, number 5 (September 2017)
Special issue: social and environmental issues in advertising	2016	volume 35, number 1 (2016)
Special issue: gender issue in advertising	2016	volume 35, number 5 (2016)
Special issue: Advertising and social media	2011	30.2011,1
Special issue: advertising and the brain	2008	27.2008,3