Comparing advertising effectiveness in South-American and North-American contexts testing Hofstede's and Inglehart's cultural dimensions in the higher education sector

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Bibliographische Detailangaben
Veröffentlicht in:International journal of advertising
1. Verfasser: Pergelova, Albena (VerfasserIn)
Weitere Verfasser: Angulo-Ruiz, Fernando (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November 2017
Schlagworte:
Advertising effectiveness > relational marketing > Hofstede's cultural dimensions > Inglehart's cultural dimensions > marketing accountability > Peru > Canada > cross-country > higher education > Aufsatz in Zeitschrift
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