Influence of user generated content in online shopping impact of gender on purchase behaviour, trust, and intention to purchase

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Veröffentlicht in:International journal of electronic marketing and retailing
1. Verfasser: Sethna, Beheruz N. (VerfasserIn)
Weitere Verfasser: Hazari, Sunil (VerfasserIn), Bergiel, Blaise (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
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