Social commitment or self-interest? effect of responsible practices performance motivations of firms on the consumer decision-making process

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing communications
1. Verfasser:	Sahelices-Pinto, César (VerfasserIn)
Weitere Verfasser:	Lanero-Carrizo, Ana (VerfasserIn), Vázquez-Burguete, José Luis (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	April 2018
Schlagworte:	Corporate social responsibility (CSR) > consumer behavior > decision-making process > social orientation > profit orientation > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
Special issue: Ambient marketing : expanding the concept of marketing communication for transitional times	2015	21.2015,1
Special issue: Word of mouth and social media	2014	20.2014,1/2
Special issue: New advertising formats	2012	18.2012,1
Special issue: Cross-media effects	2012	18.2012,3
Special issue: Marketing communications in the food sector	2010	16.2010,1/2
Special issue: Integrated marketing communications	2009	15.2009,2/3
Special issue: Communicating corporate social responsibility	2008	14.2008,2
Special issue: Controversial advertising	2008	14.2008,4