Social commitment or self-interest? effect of responsible practices performance motivations of firms on the consumer decision-making process

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Sahelices-Pinto, César (VerfasserIn)
Weitere Verfasser: Lanero-Carrizo, Ana (VerfasserIn), Vázquez-Burguete, José Luis (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: April 2018
Schlagworte:
Corporate social responsibility (CSR) > consumer behavior > decision-making process > social orientation > profit orientation > Aufsatz in Zeitschrift
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