What and how to communicate about a corporate brand with the consumers an exploratory study

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing communications
1. Verfasser:	Mann, Bikram Jit Singh (VerfasserIn)
Weitere Verfasser:	Kaur Ghuman, Mandeep (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	April 2018
Schlagworte:	corporate branding > corporate brand associations > consumer product attitude > affective corporate commitment > purchase intention > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: Ambient marketing : expanding the concept of marketing communication for transitional times	2015	21.2015,1
Special issue: Word of mouth and social media	2014	20.2014,1/2
Special issue: New advertising formats	2012	18.2012,1
Special issue: Cross-media effects	2012	18.2012,3
Special issue: Marketing communications in the food sector	2010	16.2010,1/2
Special issue: Integrated marketing communications	2009	15.2009,2/3
Special issue: Communicating corporate social responsibility	2008	14.2008,2
Special issue: Controversial advertising	2008	14.2008,4