The effectiveness of fear appeals in "green" advertising an analysis of creative, consumer, and source variables

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Shin, Sumin (VerfasserIn)
Weitere Verfasser: Ki, Eyun-Jung (VerfasserIn), Griffin, W. Glenn (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2017
Schlagworte:
Green advertising > fear appeal > involvement with environment > advertising source > extended parallel process model > advertising effectiveness > Aufsatz in Zeitschrift
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