Apps shoppers' behaviour and the moderating effect of product standardisation/brand recognition a maximum likelihood estimation approach

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of electronic marketing and retailing
1. Verfasser:	Sajad Rezaei (VerfasserIn)
Weitere Verfasser:	Naser Valaei (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2018
Schlagworte:	shopping intention via apps > shopping behaviour via apps > theory of reasoned action > TRA > subjective norm > attitude toward shopping via apps > product classification > maximum likelihood estimation approach > Aufsatz in Zeitschrift
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