Rethinking the bottom of the pyramid a critical perspective from an emerging economy

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing theory
1. Verfasser:	Faria, Alex (VerfasserIn)
Weitere Verfasser:	Hemais, Marcus (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	September 2017
Schlagworte:	Bottom of the pyramid > development > market orientation > modernity > neocolonialism > neoliberalism > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: special issue on Space and place	2018	volume 18, number 2 (June 2018)
Special issue: market system dynamics	2017	volume 17, number 1 (March 2017)
Special issue: markets and marketing at the bottom of the pyramid	2017	volume 17, number 3 (September 2017)
Special issue: psychoanalysis	2015	volume 15, number 1, March 2015
Special issue: Advancing knowledge about marekts and marketing and service dominant logic	2014	14.2014,3
Special issue: Ubiquitous music	2014	14.2014,2
Special issue: Consumer culture theory : history, perspectives and prospectives	2013	13.2013,2
Special issue: Islamic encounters in consumption and marketing	2013	13.2013,4
Special issue: Enhancing the status of consumer research in non-Western context	2012	12.2012,1
Special issue: Critical perspectives on co-creation	2011	11.2011,3
Special issue: Extending service-dominant logic	2011	11.2011,1
Special issue: Boundary work and identity construction	2010	10.2010,3
Market practices and forms	2008	8.2008,1