Technology and innovation for marketing
Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Con...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
London, New York
Routledge, Taylor & Francis Group
2019
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| Ausgabe: | First published |
| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts |
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| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 130 Seiten illustrationen 25 cm |
| ISBN: | 9781138323155 978-1-138-32315-5 9781138323179 978-1-138-32317-9 1138323152 1-138-32315-2 1138323179 1-138-32317-9 |