Reconnecting with the past in social media the moderating role of social influence in nostalgia marketing on Pinterest

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer behaviour
1. Verfasser: Youn, Seounmi (VerfasserIn)
Weitere Verfasser: Jin, Seunga Venus (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November-December 2017
Schlagworte:
Levi Strauss & Co. > Online-Marketing > Social Web > Virales Marketing > Unternehmensgeschichte > USA > Fallstudie > Aufsatz in Zeitschrift
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