Low‐price guarantees as advertisement strategy and compensation policy the more, the better?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer behaviour
1. Verfasser: Haesevoets, Tessa (VerfasserIn)
Weitere Verfasser: Van Hiel, Alain (VerfasserIn), Onraet, Emma (VerfasserIn), Joosten, Anne (VerfasserIn), De Cremer, David (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: September-October 2017
Schlagworte:
Niedrigpreisstrategie > Werbeplanung > Wettbewerbsstrategie > Beziehungsmarketing > Konsumentenverhalten > Aufsatz in Zeitschrift
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