How memorable experiences influence brand preference

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Bibliographische Detailangaben
Veröffentlicht in:	Qualitative market research
1. Verfasser:	Stach, Jens (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2017
Schlagworte:	Autobiographical memories > Conditioning theory > Imprinting > Memory elicitation > Memory narratives > Negative binominal distribution > Aufsatz in Zeitschrift
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Marketing in emerging markets	2017	volume 20, number 2 (2017)
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Journey to the West : rethinking the role of Asian consumer culture in the global marketplace	2015	volume 18. number 4, 2015
Advancing branding research : a qualitative agenda	2014	17.2014,2
The female consumer in the 21st century	2013	16.2013,3
Addressing the mega imbalance : interpretive exploration of Asia	2013	16.2013,1
Qualitative responses for innovative corporate and societal solutions	2012	15.2012,4
New frontiers on observational research	2011	14.2011,3
Celebrating excellence in audio-visual representations in market research	2010	13.2010,1
Projective Techniques	2010	13.2010,4
Special issue: How practice determines method and method determines practice	2009	12.2009,3
Special issue: Theory into practice	2008	11.2008,4
Brand, identity and reputation in SMEs and entrepreneurial organisations	2007	10.2007,4
Developments in human observation methodologies	2007	10.2007,2