Brand love is not enough a theory of consumer brand relationships in practice

"How would you feel about a bank that handles all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. Th...

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Bibliographische Detailangaben

1. Verfasser:	Blackston, Max (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, London Routledge 2018
Ausgabe:	First published
Schlagworte:	Beziehungsmarketing > Markenführung > Branding (Marketing) > Consumers' preferences > Relationship marketing
Online Zugang:	Inhaltsverzeichnis
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