Using the senses to evaluate aesthetic products at the point of sale the moderating role of consumers' goals

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Vilches-Montero, Sonia (VerfasserIn)
Weitere Verfasser: Nik Mohd Hazrul Nik Hashim (VerfasserIn), Pandit, Ameet (VerfasserIn), Bravo-Olavarria, Renzo (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January 2018
Schlagworte:
Aesthetic products > Consumer goals > Emotional attachment > Moderated mediation > Aufsatz in Zeitschrift
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