MNCs and religious influences in global markets drivers of consumer-based halal brand equity

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Veröffentlicht in:International marketing review
1. Verfasser: Butt, Muhammad Mohsin (VerfasserIn)
Weitere Verfasser: Rose, Susan (VerfasserIn), Wilkins, Stephen (VerfasserIn), Ul Haq, Junaid (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2017
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