The moderating roles of Chinese consumers' social system confidence on the effects of achievement values reflected in a brand and its advertising on brand attitudes

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Bibliographische Detailangaben
Veröffentlicht in:Journal of international trade & commerce
1. Verfasser: Choi, Nak Hwan (VerfasserIn)
Weitere Verfasser: Chang, Chen (VerfasserIn), Kim, Min-Ji (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: June 2017
Schlagworte:
Brand Attitude > Human Values > System Confidence > Aufsatz in Zeitschrift
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