Double Jeopardy 50 years on : reviving a forgotten tool that still predicts brand loyalty

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Bibliographische Detailangaben
Veröffentlicht in:	Australasian marketing journal
1. Verfasser:	Graham, Charles (VerfasserIn)
Weitere Verfasser:	Bennett, Dag R. (VerfasserIn), Franke, Katrin (VerfasserIn), Henfrey, Cathy Lu (VerfasserIn), Nagy-Hamada, May (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	November 2017
Schlagworte:	Empirical generalisation > Double Jeopardy > Brand loyalty > Emerging market > House of brands > Industrial buying > Aufsatz in Zeitschrift
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