Patterns of Vietnamese buying behaviors on luxury branded products

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Veröffentlicht in:Asia Pacific journal of marketing and logistics
1. Verfasser: Ho Huy Tuu (VerfasserIn)
Weitere Verfasser: Olsen, Svein O. (VerfasserIn), Le Chi Cong (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
Power > Social norms > Openness to experience > Luxury attributes > Moderator effect > Perceived resources > Aufsatz in Zeitschrift
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