Co-marketing alliances definitions and approaches ; Insights from a literature review

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Bibliographische Detailangaben
Veröffentlicht in:Management research review
1. Verfasser: Grieco, Cecilia (VerfasserIn)
Weitere Verfasser: Iasevoli, Gennaro (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2017
Schlagworte:
Literature review > Multidimensional scaling > Co-marketing > Marketing alliances > Aufsatz in Zeitschrift
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Titel Jahr Verfasser
Management as a science-based profession : a grand societal challenge 2017 Romme, A. Georges L.
Subsitute or complement? : the use of trade credit as a financing source among SMEs 2017 Yazdanfar, Darush
Consumer attitude and preference in the Islamic mortgage sector : a study of Malaysian consumers 2017 Hanudin Amin
National culture and the learning organization : a reflective study of the learning organization concept in a non-Western country 2017 Siddique, C. Muhammad
Six Sigma, stock returns and operating performance 2017 Özkan, Bora
Investigating the causal link between a management improvement technique and organizational performance : the case of the HPO framework 2017 Waal, André de
Sustaining Thai SMEs through perceived benefits and happiness 2017 Winit, Warat
Constructing a balanced view of profit structure in grocery retailing : a field illustration using accounting profits and anchor category profits 2017 Choi, Pilsik
Consumer evaluation of ingredient branding strategy 2017 Dalmen, M. Deniz
Interview support on perceptions of organizational attractiveness : the effects of applicant gender and socio-economic status 2017 Nadler, Joel
Middle management involvement in handling variable patient flows 2017 Olsson, Olle Viktor
The role of job dedication in organizational citizenship behavior performance 2017 Muldoon, Jeffrey
Market segmentation in container shipping services : a qualitative study 2017 Balci, Gökcay
Single case research methodology : a tool for moral imagination in business ethics 2017 Retolaza, José Luis
Employee feedback orientation : a paternalistic leadership perspective 2017 Hawass, Hisham Hamid
Operational or strategic benefits : empirical investigation of internet adoption in supply chain management 2017 Arun Kumar Tarofder
Gender diversity in the Italian boardroom and firm financial performance 2017 Gordini, Niccolò
Reducing biases of decision-making processes in complex organizations 2017 Cristofaro, Matteo
Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry : evidence from Ethiopian enterprises 2017 Buli, Bereket Mamo
Corporate entrepreneurship and market performance : a content analysis of earnings conference calls 2017 Jancenelle, Vivien E.
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