Luxury branding and digitalisation the case of European brands in China

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Bibliographische Detailangaben
Veröffentlicht in:	Contemporary case studies on fashion production, marketing and operations
1. Verfasser:	Rovai, Serena (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2018
Schlagworte:	Aufsatz im Buch
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